Massive in Broadcast Magazine article ‘This time it’s personal’
www.broadcastnow.co.uk | news | By Adrian Pennington.
Broadcasters and content owners are learning from the likes of Amazon and Netflix by overhauling their platforms to better engage viewers with content suggestions based on data and algorithm.
Not only will the usefulness of data vary in quality and interpretation, but “sharing data is only as good as the commercial agreements the parties are bound by”, says Alex Drosin, North America president of multiscreen video technology provider Massive.
“Everyone is eager to optimise data to increase subscription levels but the reality is that this is limited to how much they can gather.”
Typical approaches to user interface design are “rigid”, says North America president Alex Drosin, lacking the flexibility to change if, for example, the commercial goal changes.
“The app should be able to update special offers, discounts or different price points in real time and without going offline,” he says.
Massive AXIS allows broadcasters to do just that. The cloud-based platform enables the delivery of video apps across devices, with a common user interface.
“You can tweak or completely update the look and feel of apps, by the minute, and without requiring users to install updates,” says Drosin.
Full article: http://www.broadcastnow.co.uk/techfacils/this-time-its-personal/5115278.article