Discover the value of targeted user experiences
To be truly successful, we believe that an OTT user experience should be relevant and optimised for specific viewers, rather than everyone getting the same generalised experience regardless of subscriber demographic or commercial opportunity. Providing a targeted service where the right content, promos, offers and advertising are presented to the right users, at the right time and on the right devices, means that users can be engaged in a service that is relevant to them.
Our award-winning design and innovation studio is behind some of the most significant multiscreen environments used around the world every day. We specialise in conceiving and launching new products or evolving existing environments for media, broadcaster, telecom and airline clients.
With 20 years’ unparalleled experience leading complex video platform deployments, our heritage puts us at ease when working on important, large-scale environments and multi-vendor technology integrations. Our proven methodologies result in reduced overall cost of ownership and services that launch efficiently, on time and within budget.
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In our white paper ‘Staying in the Game — Designing Sports VOD Services’ we explore the role that human centred design plays in engaging sports fans through VOD products and services. We investigate the changing landscape of sports media, the rise of OTT, the psychology of fandom,... Read more >| PRESS RELEASE
– Paywizard and Massive Interactive join forces to enable operators to use data analytics and customer insight to optimise front-end User Interface – New partnership will give OTT providers full UX workflow that enables them to more precisely engage subscribers at ‘Decision Moments’ in customer journey –... Read more >| NEWS
“They have such amazing content, but often it can be hidden or missed.” — Derek Ellis https://t.co/xL4J1eva55 via @theAPEXassoc — Massive (@Massive_Voice) August 25, 2017 “One of the challenges of designing an IFE interface is the broad user base, which can be as diverse as the world’s... Read more >