Discover the value of targeted user experiences
To be truly successful, we believe that an OTT user experience should be relevant and optimised for specific viewers, rather than everyone getting the same generalised experience regardless of subscriber demographic or commercial opportunity. Providing a targeted service where the right content, promos, offers and advertising are presented to the right users, at the right time and on the right devices, means that users can be engaged in a service that is relevant to them.
Our award-winning design and innovation studio is behind some of the most significant multiscreen environments used around the world every day. We specialise in conceiving and launching new products or evolving existing environments for media, broadcaster, telecom and airline clients.
With 20 years’ unparalleled experience leading complex video platform deployments, our heritage puts us at ease when working on important, large-scale environments and multi-vendor technology integrations. Our proven methodologies result in reduced overall cost of ownership and services that launch efficiently, on time and within budget.
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By Derek Ellis, Chief Creative Officer and Co-founder at Massive. The expectations of passengers are rapidly changing, driven not only by rapid advancements in technology, but also exposure to services such as Airbnb, UBER, Netflix and Spotify. These services have all gone some way to standardising people’s expectations of... Read more >| NEWS
TVBEurope is delighted to announce its Best of Show winners for IBC2017. The awards honour innovation and outstanding product development, with an independent panel of judges examining each nominated product throughout the course of the show. Products were judged according to a wide range of criteria, including... Read more >| WHITE PAPER
In our white paper ‘Staying in the Game — Designing Sports VOD Services’ we explore the role that human centred design plays in engaging sports fans through VOD products and services. We investigate the changing landscape of sports media, the rise of OTT, the psychology of fandom,... Read more >